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JOY IN A DRY CATEGORY

JOY IN A DRY CATEGORY

JOY IN A DRY CATEGORY

JOYFUL HYDRATION

Just-add-water products are set to remap the beverage landscape.

While sports drinks are still a growing segment, with an 18% increase in sales year-on-year, the real growth is in sports drink mixes, which saw a 112% increase in sales over the same period (IRI).

Liquid I.V. has close to half of the market share in this category. The team at Plink! feel there's room for a new, joyful alternative that prioritizes flavor over function.

The first non-liquid winner of BevNET's New Beverage Showdown

Plink! was founded in Vermont by two dads who wanted a fun and healthy way to hydrate their families without crushing through cans and bottles. Our award-winning, great-tasting tablets are fizzing with electrolytes. And because we aren’t trucking around water, we have 98% fewer CO2 emissions and 99% less packaging than canned drinks.

If you are interested trying some Plink! please email maxandluke@drinkplink.com

PRESS

"Plink makes cute, refreshing tablets that are less extreme-sports-vibes in terms of added ingredients, but so tasty they make it easy for you to keep drinking them. A low-calorie, low-sugar option if you watch your glucose levels."
VICE

"For the people who find water boring — Plink is more flavor than function, these dissolving tablets are similar to Nuun, but I prefer the taste”
Men's Health

"Plink’s straightforward proposition of creating daily moments of “joy,” means it can avoid using the masking agents and sweeteners in other tablet brands."
BevNET

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    WHY NO Plink! IN YOUR CART?
    WHY NO Plink! IN YOUR CART?
    WHY NO Plink! IN YOUR CART?
    WHY NO Plink! IN YOUR CART?
    WHY NO Plink! IN YOUR CART?
    WHY NO Plink! IN YOUR CART?
    WHY NO Plink! IN YOUR CART?