JOY IN A DRY CATEGORY
Just-add-water products are set to remap the beverage landscape.
While sports drinks are still a growing segment, with an 18% increase in sales year-on-year, the real growth is in sports drink mixes, which saw a 112% increase in sales over the same period (IRI).
Liquid I.V. has close to half of the market share in this category. The team at Plink! feel there's room for a new, joyful alternative that prioritizes flavor over function.
The first non-liquid winner of BevNET's New Beverage Showdown
Plink! was founded in Vermont by two dads who wanted a fun and healthy way to hydrate their families without crushing through cans and bottles. Our award-winning, great-tasting tablets are fizzing with electrolytes. And because we aren’t trucking around water, we have 98% fewer CO2 emissions and 99% less packaging than canned drinks.
If you are interested trying some Plink! please email firstname.lastname@example.org
"Plink makes cute, refreshing tablets that are less extreme-sports-vibes in terms of added ingredients, but so tasty they make it easy for you to keep drinking them. A low-calorie, low-sugar option if you watch your glucose levels."
"For the people who find water boring — Plink is more flavor than function, these dissolving tablets are similar to Nuun, but I prefer the taste”
"Plink’s straightforward proposition of creating daily moments of “joy,” means it can avoid using the masking agents and sweeteners in other tablet brands."